Blog Two Ways to Grow

Two Ways to Grow

In business and in life, it’s entirely possible that growth can happen organically. Positive opinions of a product or service spread and sales increase without much marketing effort. Or, in our personal lives, we go through a season that teaches us something new (but ultimately unrealized until we look back).

On the other hand, growth at an “exponential” rate is more often attained through forced, concerted effort. You hit the street and convince stores to carry a product, simultaneously increasing revenue and brand awareness because the product is more readily available in the market. Or you sign up for a race with a specific training plan designed to drop 3 minutes from your PR. In both of these instances, you’re both planning and tracking progress on a daily basis as opposed to looking back and trying to figure out how or why the change happened.

To me, the exponential growth is more exciting to reach for because it’s tied to a tangible goal. It’s making a conscious effort to say “I’m not just going to sit here and see what happens; I’m going to go get that thing!”